The phrase refers back to the particular checklist of choices, specializing in Italian-style pizzas, initially conceived and offered by a pizza institution named “Joe’s.” It encompasses all accessible pizza varieties, their descriptions, and related costs, as initially formulated by the restaurant. This encompasses the choice that defines the institution’s culinary identification at its inception.
The importance of such a doc lies in its means to determine a model identification and convey the restaurant’s culinary imaginative and prescient. It serves as the first communication instrument between the institution and its clientele, shaping buyer expectations and influencing buying selections. The historic context surrounding its creation typically displays the prevailing culinary traits and shopper preferences on the time, making it a worthwhile artifact in understanding the restaurant’s evolution.