An institution providing pizza inside the Chesapeake area, sometimes recognized by the “Sal’s” moniker, suggests a enterprise mannequin centered round meals service. These institutions are regularly domestically owned and operated, serving a particular geographic space. The title implies a selected model or franchise which will supply a constant menu and repair model. For instance, a resident of Chesapeake trying to find a fast meal may sort that specific title to discover a close by pizzeria.
Companies of this sort contribute to the native economic system via job creation and offering a service to the neighborhood. Their historic context typically entails adapting conventional pizza recipes to regional tastes, and profitable fashions regularly combine themselves into the native tradition via sponsorships, neighborhood occasions, and constant customer support. They are often important for native employment and contribute to the number of meals choices out there.
The next sections will elaborate on parts related to such food-service companies, together with issues for on-line presence, menu optimization, buyer relationship administration, and operational effectivity. These ideas are essential for guaranteeing sustained success in a aggressive food-service market.
1. Native Delicacies
Native delicacies straight impacts an institution corresponding to Sal’s Pizza Chesapeake by dictating menu adaptation and ingredient sourcing. The affect of native culinary preferences necessitates a responsiveness to regional tastes. A Chesapeake-area pizzeria, as an example, could incorporate seafood toppings or make the most of native crab in its choices, reflecting a connection to the area’s culinary identification. The success of the institution is usually decided by its potential to cater to those regional tastes, thereby integrating itself into the native meals tradition. Failure to adapt could lead to a disconnect with the shopper base and diminished market share.
The sensible utility of understanding this connection entails conducting thorough market analysis to establish prevailing native tastes. This analysis informs menu improvement and ingredient sourcing methods. For instance, a spotlight group evaluation may reveal a desire for thinner crusts or particular forms of cheeses fashionable within the Chesapeake space. Ingredient sourcing could then contain partnerships with native farms or fisheries to make sure freshness and regional authenticity. Such methods not solely cater to native tastes but in addition contribute to the institution’s picture as a supporter of the regional economic system.
In abstract, the connection between native delicacies and Sal’s Pizza Chesapeake is key to its viability. Adaptation to regional tastes via menu changes and localized ingredient sourcing is crucial for gaining buyer loyalty and establishing a powerful presence inside the Chesapeake neighborhood. Challenges on this course of could embody sourcing constant, high-quality native components and precisely decoding market analysis information. Nonetheless, these challenges might be mitigated via cautious planning and strategic partnerships.
2. Model Recognition
Model Recognition is an important ingredient for any enterprise, particularly within the aggressive meals service trade. For Sal’s Pizza Chesapeake, establishing and sustaining robust model recognition straight impacts buyer acquisition, loyalty, and total market share inside the Chesapeake area. It is greater than only a title; it is the notion and associations prospects maintain.
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Constant High quality and Service
Constant high quality and repair are elementary constructing blocks of name recognition. Each pizza delivered, each interplay with workers, and the general eating expertise contribute to buyer notion. If Sal’s Pizza Chesapeake constantly supplies high-quality components, immediate supply, and courteous service, prospects usually tend to keep in mind the model positively and advocate it. Conversely, inconsistencies can injury model repute. Think about a situation the place a competitor constantly delivers quicker and maintains the identical degree of high quality; Sal’s would lose model attraction.
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Native Neighborhood Engagement
Actively collaborating in area people occasions, sponsorships, and charitable initiatives enhances model recognition. For instance, sponsoring an area youth sports activities staff or donating pizzas to a neighborhood fundraiser will increase visibility and fosters optimistic associations with the model. This demonstrates a dedication to the Chesapeake neighborhood, constructing goodwill and strengthening model loyalty. A scarcity of engagement can depart an impression of detachment, failing to capitalize on the ability of native connections.
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Advertising and marketing and Promoting Methods
Efficient advertising and marketing and promoting methods are important for creating and reinforcing model recognition. This features a cohesive visible identification (emblem, shade scheme), focused promoting campaigns (on-line, print, native radio), and a powerful social media presence. The purpose is to constantly talk the model’s message and values to the audience. A profitable marketing campaign may spotlight the usage of domestically sourced components or distinctive pizza creations. In distinction, inconsistent or poorly executed advertising and marketing efforts can dilute the model’s message and scale back its impression.
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On-line Fame Administration
Within the digital age, managing on-line critiques and interesting with prospects on-line is essential for model recognition. Responding to buyer suggestions, addressing complaints promptly, and sustaining a optimistic on-line presence are important. Optimistic critiques function social proof, attracting new prospects and reinforcing the model’s repute. Ignoring on-line suggestions or failing to deal with unfavourable critiques can injury the model’s picture and deter potential prospects. Energetic on-line engagement builds belief and strengthens the model’s relationship with its buyer base.
In conclusion, model recognition for Sal’s Pizza Chesapeake is a multi-faceted endeavor encompassing constant high quality, neighborhood engagement, strategic advertising and marketing, and proactive on-line repute administration. A strategic strategy to those parts is crucial for creating a powerful model identification, fostering buyer loyalty, and reaching sustained success inside the aggressive Chesapeake pizza market. Failing to domesticate these features would hinder development, no matter product high quality, on account of a scarcity of buyer consciousness and model loyalty.
3. Neighborhood Integration
Neighborhood Integration is a crucial determinant of success for an area institution. For Sal’s Pizza Chesapeake, the diploma to which it integrates with the encircling neighborhood straight influences its model loyalty, buyer base, and total viability. This idea extends past merely providing a product; it encompasses energetic participation in native occasions, assist for neighborhood initiatives, and cultivation of relationships with residents.
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Native Partnerships and Sponsorships
Establishing partnerships with native colleges, sports activities groups, or neighborhood organizations permits the institution to embed itself inside the social material. Sponsoring a Little League staff, donating pizzas for varsity occasions, or collaborating with native charities fosters goodwill and will increase model visibility. Such actions display a dedication to the neighborhood past purely industrial pursuits. The absence of those partnerships can result in a notion of being disconnected from the native ecosystem.
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Neighborhood-Based mostly Promotions and Occasions
Organizing promotions or occasions that cater to the area people strengthens the connection between the institution and its prospects. Internet hosting a “Pizza Night time” for an area college, providing reductions to neighborhood members on particular days, or collaborating in native festivals generates engagement and fosters a way of belonging. These initiatives present alternatives for direct interplay with residents and permit Sal’s Pizza Chesapeake to turn into an integral a part of native traditions. A scarcity of participation in such actions can lead to missed alternatives to construct relationships and domesticate buyer loyalty.
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Supporting Native Causes and Charities
Actively supporting native causes and charities demonstrates a dedication to the well-being of the neighborhood. Donating a portion of gross sales to an area meals financial institution, collaborating in fundraising occasions, or supporting environmental initiatives displays a socially accountable strategy to enterprise. These actions resonate with prospects who worth moral enterprise practices and usually tend to assist institutions that contribute to the neighborhood’s betterment. Failure to display social duty can negatively impression public notion and erode buyer belief.
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Engagement with Native Tradition and Traditions
Integrating parts of native tradition and traditions into the institution’s choices and operations strengthens its connection to the neighborhood. This might contain incorporating native components into pizza recipes, displaying art work from native artists, or internet hosting occasions that remember native holidays or festivals. By embracing the distinctive traits of the Chesapeake area, Sal’s Pizza Chesapeake can place itself as a real a part of the native identification. A disregard for native tradition can alienate prospects and create a notion of being an outsider.
The aspects of Neighborhood Integration are interconnected and mutually reinforcing. By actively collaborating in native occasions, supporting native causes, and interesting with native tradition, Sal’s Pizza Chesapeake can domesticate a powerful sense of belonging inside the Chesapeake neighborhood. This integration not solely enhances model loyalty and buyer base but in addition contributes to the general social and financial well-being of the area. These actions distinguish an institution from a purely industrial entity.
4. Menu Specialization
Menu Specialization for a pizza institution, corresponding to one recognized as “Sal’s Pizza Chesapeake,” straight influences its market place and operational effectivity. A centered menu, versus a broad and various one, permits for optimized stock administration, streamlined meals preparation processes, and enhanced workers coaching. The impact is a possible discount in waste, decrease working prices, and a extra constant product high quality. The significance of this specialization lies in its potential to outline the institution’s model and attraction to a particular buyer base inside the Chesapeake area. For instance, an institution specializing in New York-style pizza would cater to prospects looking for a selected style and texture profile, differentiating itself from opponents providing a extra generic choice.
The sensible utility of menu specialization requires cautious market evaluation and an intensive understanding of native preferences. This contains figuring out fashionable topping mixtures, most popular crust types, and dietary restrictions prevalent within the Chesapeake space. An institution may specialise in utilizing domestically sourced components, corresponding to seafood or regional produce, to create distinctive pizza choices that attraction to native tastes. Moreover, environment friendly stock administration programs turn into more and more necessary with menu specialization, guaranteeing that needed components are all the time out there whereas minimizing waste. For instance, a pizzeria specializing in a couple of signature pies can precisely forecast ingredient demand, resulting in diminished spoilage and improved profitability.
In conclusion, menu specialization is a crucial part of a profitable pizza institution. By specializing in a particular vary of choices, “Sal’s Pizza Chesapeake” can optimize its operations, outline its model identification, and cater to the particular preferences of the native market. Challenges could embody precisely figuring out and adapting to evolving native tastes, however the potential advantages by way of price financial savings, high quality management, and buyer loyalty make menu specialization a worthwhile strategic consideration.
5. Buyer Loyalty
Buyer Loyalty varieties a elementary pillar for the sustainability and profitability of Sal’s Pizza Chesapeake. It represents the tendency of shoppers to repeatedly select that specific institution over opponents, driving constant income streams and fostering optimistic word-of-mouth referrals. This loyalty stems from a mix of things, together with constant product high quality, distinctive customer support, and a powerful connection to the area people. The significance of this attribute manifests in diminished advertising and marketing prices loyal prospects require much less persuasion to return and elevated income stability, significantly throughout financial downturns. A decline in buyer loyalty typically indicators underlying issues, corresponding to decreased product high quality or a shift in buyer preferences, which require fast consideration. For instance, a rise in unfavourable on-line critiques about pizza high quality may immediate prospects to discover various choices, straight impacting gross sales and total enterprise well being.
Sustaining buyer loyalty necessitates proactive methods that handle buyer wants and improve their total expertise. Implementing a loyalty program, providing personalised promotions primarily based on previous purchases, and actively soliciting and responding to buyer suggestions are essential steps. Think about a situation the place Sal’s Pizza Chesapeake implements a point-based reward system, providing reductions or free gadgets after a sure variety of purchases. This encourages repeat enterprise and fosters a way of worth amongst prospects. Moreover, actively participating with prospects on social media, responding to inquiries promptly, and addressing complaints successfully display a dedication to buyer satisfaction, strengthening their affinity for the model. Ignoring buyer suggestions or failing to deal with points promptly can erode belief and negatively impression loyalty.
In abstract, buyer loyalty is an important asset for Sal’s Pizza Chesapeake, straight impacting its long-term success. Cultivating and sustaining this loyalty requires a multi-faceted strategy that prioritizes product high quality, customer support, and neighborhood engagement. Challenges could embody adapting to evolving buyer preferences and navigating rising competitors from different pizza institutions. Nonetheless, by constantly delivering a optimistic expertise and fostering a powerful reference to its buyer base, Sal’s Pizza Chesapeake can safe a loyal following and guarantee sustained profitability.
6. Operational Effectivity
Operational effectivity is a crucial issue figuring out the profitability and sustainability of any meals service institution. For “sal’s pizza chesapeake,” this interprets to optimizing each side of its operations, from ingredient sourcing and preparation to order success and supply. Inefficiencies in any of those areas can result in elevated prices, wasted assets, and finally, diminished profitability. For instance, ineffective stock administration may lead to ingredient spoilage, necessitating frequent restocking and driving up bills. Equally, delays so as processing or supply can negatively impression buyer satisfaction, resulting in decreased repeat enterprise. Subsequently, the capability of “sal’s pizza chesapeake” to streamline its processes is straight linked to its potential to compete successfully inside the Chesapeake area’s meals service market.
The sensible utility of enhancing operational effectivity at “sal’s pizza chesapeake” entails a number of key methods. These could embody implementing know-how options for order administration and stock monitoring, optimizing kitchen workflows to attenuate preparation time, and using information analytics to establish areas for enchancment. Think about a situation the place “sal’s pizza chesapeake” implements a point-of-sale (POS) system that integrates order taking, kitchen administration, and stock monitoring. This method would routinely replace ingredient ranges as orders are positioned, alerting workers to potential shortages and lowering the danger of waste. Moreover, information generated by the POS system can present insights into peak demand intervals, permitting for optimized staffing ranges and useful resource allocation. Common evaluation of this information would spotlight bottlenecks within the operation and allow focused enhancements.
In conclusion, operational effectivity just isn’t merely a fascinating attribute however a elementary requirement for the success of “sal’s pizza chesapeake.” By specializing in streamlining processes, optimizing useful resource allocation, and leveraging know-how, the institution can scale back prices, enhance buyer satisfaction, and improve its total competitiveness. Challenges in reaching optimum operational effectivity could embody resistance to vary from staff and the preliminary funding required for brand new applied sciences. Nonetheless, the long-term advantages of improved effectivity, together with elevated profitability and enhanced buyer loyalty, far outweigh these challenges, making it a strategic precedence for the institution’s administration.
7. Regional Sourcing
The strategic procurement of components from native or regional suppliers, termed Regional Sourcing, possesses vital implications for a meals service institution working beneath the title “Sal’s Pizza Chesapeake.” This sourcing technique straight impacts ingredient freshness, menu distinctiveness, and neighborhood financial engagement. The next explores key aspects of Regional Sourcing’s affect.
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Ingredient Freshness and High quality
Procuring components from close by farms and suppliers allows entry to brisker, higher-quality produce and components. This immediacy reduces transit occasions and minimizes the necessity for preservatives, resulting in enhanced taste profiles and dietary worth within the pizzas supplied by “Sal’s Pizza Chesapeake.” Regionally sourced tomatoes, as an example, ripened naturally and processed shortly, can supply superior style and texture in comparison with these transported over lengthy distances. This strategy influences total product attraction and reinforces buyer perceptions of high quality.
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Menu Differentiation and Uniqueness
Regional Sourcing permits “Sal’s Pizza Chesapeake” to include distinctive native specialties into its menu, setting it other than opponents. Using Chesapeake Bay seafood, Virginia-grown greens, or regionally produced cheeses allows the creation of distinctive pizza mixtures that replicate the realm’s culinary heritage. This differentiation can entice prospects looking for genuine, domestically impressed flavors. The presence of a “Chesapeake Bay Seafood Pizza,” for instance, can set up a powerful regional identification.
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Help for the Native Economic system
By prioritizing regional suppliers, “Sal’s Pizza Chesapeake” straight contributes to the financial vitality of the encircling neighborhood. This assist strengthens native companies, creates jobs, and fosters a way of interdependence between the institution and its neighbors. Prospects are sometimes drawn to companies that demonstrably assist the native economic system, viewing them as socially accountable and community-oriented. This strategy can positively affect model notion and buyer loyalty.
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Provide Chain Resilience and Sustainability
Reliance on regional suppliers can improve the resilience of the availability chain, lowering vulnerability to disruptions brought on by long-distance transportation points or world occasions. Moreover, Regional Sourcing sometimes entails shorter transportation routes, minimizing carbon emissions and selling extra sustainable enterprise practices. This aligns with rising shopper preferences for environmentally accountable companies. The adoption of eco-friendly packaging, along with regional sourcing, additional reinforces the enterprise’s dedication to sustainability.
These related advantages of Regional Sourcing, from enhanced ingredient high quality to strengthened neighborhood ties, contribute to the general worth proposition of “Sal’s Pizza Chesapeake.” This technique is crucial for establishing a definite identification inside the aggressive meals service panorama and resonating with prospects who prioritize high quality, native assist, and sustainability. This initiative can distinguish an institution via its product high quality, neighborhood duty and model consciousness.
8. Service High quality
Service High quality, encompassing all features of the shopper expertise from preliminary contact to order success, holds paramount significance for any institution, significantly “sal’s pizza chesapeake.” The notion of service high quality straight influences buyer satisfaction, loyalty, and finally, the sustained viability of the enterprise.
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Order Accuracy and Timeliness
The accuracy of order success and the timeliness of supply or service execution characterize foundational parts of service high quality. Constant supply of appropriate orders inside the promised timeframe straight impacts buyer satisfaction and the general eating expertise. For “sal’s pizza chesapeake,” guaranteeing orders are ready precisely and delivered promptly is essential for sustaining a optimistic repute and cultivating repeat enterprise. Failures in these areas can result in buyer dissatisfaction and erosion of name loyalty.
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Buyer Interplay and Responsiveness
The way through which workers interacts with prospects, each in-person and by way of phone or on-line channels, considerably impacts the notion of service high quality. Courteous, educated, and responsive workers members improve the shopper expertise and contribute to a optimistic model picture. For “sal’s pizza chesapeake,” offering attentive and environment friendly service, promptly addressing inquiries or complaints, and demonstrating a real concern for buyer wants are important for constructing robust buyer relationships and fostering loyalty. Lack of responsiveness can injury buyer relationship.
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Cleanliness and Ambiance of Premises
The cleanliness and total ambiance of the eating space or pick-up location contribute considerably to the shopper’s notion of service high quality. A clear, well-maintained surroundings creates a optimistic and welcoming ambiance, enhancing the eating expertise. For “sal’s pizza chesapeake,” sustaining a spotless facility, guaranteeing snug seating, and creating an interesting ambiance are important for attracting and retaining prospects. Neglecting these features can negatively impression the shopper expertise and deter repeat visits.
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Dealing with Complaints and Resolving Points
The flexibility to successfully deal with buyer complaints and resolve points promptly and pretty is a crucial side of service high quality. Addressing complaints with empathy and a honest need to discover a decision can flip a unfavourable expertise right into a optimistic one, demonstrating a dedication to buyer satisfaction. For “sal’s pizza chesapeake,” establishing a transparent course of for dealing with complaints, empowering workers to resolve points effectively, and following up with prospects to make sure their satisfaction are essential for constructing belief and sustaining a optimistic repute. Unresolved complaints will have an effect on buyer’s notion of Sal’s Pizza.
These dimensions of service high quality interrelate and reinforce each other, collectively influencing the general buyer expertise at “sal’s pizza chesapeake.” Persistently excelling in every of those areas is essential for cultivating buyer loyalty, fostering optimistic word-of-mouth referrals, and guaranteeing the long-term success of the institution.
Steadily Requested Questions Relating to Sal’s Pizza Chesapeake
This part addresses frequent inquiries regarding operations, menu, and repair features, offering readability for patrons and potential prospects.
Query 1: What geographic space constitutes the first service area?
The first service area encompasses Chesapeake and adjoining locales. Supply radius is topic to particular location and demand; verification by way of contact is suggested.
Query 2: Are there choices out there for purchasers with dietary restrictions?
Menu choices embody gluten-free crusts and vegetarian topping alternatives. Prospects with particular allergy symptoms are suggested to straight talk their necessities to make sure acceptable lodging.
Query 3: What procedures are in place to make sure meals security and hygiene?
Stringent adherence to native well being laws is maintained. Common inspections and workers coaching packages specializing in sanitation practices are performed to uphold meals security requirements.
Query 4: What are the out there strategies for putting an order?
Orders could also be positioned by way of phone, on-line ordering platforms, or in-person on the bodily location. Third-party supply companies are additionally utilized, contingent upon their service areas.
Query 5: Does Sal’s Pizza Chesapeake supply catering companies for occasions?
Catering companies can be found for varied occasion sizes. Custom-made menu choices and pricing are supplied upon request, topic to availability and advance discover.
Query 6: What measures are taken to deal with buyer complaints or issues?
Buyer suggestions is valued and addressed promptly. A devoted channel for complaints is accessible, and resolutions are pursued with the intention of reaching buyer satisfaction.
These responses present a foundational understanding of core operational parts. Direct contact stays the optimum methodology for addressing particular or complicated inquiries.
The following part will delve into strategies for maximizing on-line visibility and buyer engagement within the digital sphere.
Strategic Insights for Sal’s Pizza Chesapeake
This part outlines actionable suggestions designed to optimize operations, improve buyer engagement, and bolster long-term sustainability.
Tip 1: Prioritize Cellular Optimization: A good portion of on-line orders originate from cellular gadgets. Guarantee the web site is absolutely responsive and mobile-friendly, offering a seamless ordering expertise for smartphone customers. This contains streamlined navigation, clear call-to-action buttons, and optimized web page loading speeds.
Tip 2: Leverage Native search engine marketing: Optimize the Google My Enterprise profile with correct info, high-quality pictures, and constant updates. Encourage prospects to go away critiques, as optimistic suggestions can considerably enhance search engine rankings and entice new patrons inside the Chesapeake space. Frequently monitor and reply to on-line critiques.
Tip 3: Implement Focused Promoting Campaigns: Make the most of geographically focused promoting campaigns on platforms corresponding to Google Advertisements and social media to achieve potential prospects inside the Chesapeake area. Phase audiences primarily based on demographics, pursuits, and previous buy conduct to maximise marketing campaign effectiveness and return on funding.
Tip 4: Foster Buyer Loyalty via Personalization: Implement a buyer relationship administration (CRM) system to trace buyer preferences, buy historical past, and suggestions. Use this information to personalize advertising and marketing messages, supply unique promotions, and reward loyal patrons, thereby strengthening buyer relationships and inspiring repeat enterprise.
Tip 5: Emphasize Native Substances in Advertising and marketing Supplies: Spotlight the usage of domestically sourced components in advertising and marketing supplies, each on-line and offline. This resonates with prospects who worth supporting native companies and admire contemporary, high-quality components. Showcase partnerships with native farms and suppliers to construct belief and credibility.
Tip 6: Streamline On-line Ordering Processes: Simplify the web ordering course of by minimizing the variety of steps required to finish a transaction. Supply a number of fee choices, present clear and concise order affirmation, and guarantee correct supply time estimates. A frictionless ordering expertise enhances buyer satisfaction and encourages repeat purchases.
Tip 7: Interact Actively on Social Media Platforms: Preserve an energetic presence on social media platforms, sharing participating content material that showcases the restaurant’s character, menu gadgets, and neighborhood involvement. Reply to buyer inquiries promptly, run contests and promotions, and encourage user-generated content material to foster a vibrant on-line neighborhood.
These insights characterize a proactive strategy to adapting to the evolving market and guaranteeing sustained aggressive benefit. By implementing these methods, “Sal’s Pizza Chesapeake” can strengthen its model presence, entice new prospects, and domesticate lasting relationships with the area people.
The following part will present a complete conclusion, summarizing the core themes and emphasizing the significance of steady adaptation and innovation.
Conclusion
This exploration of “sal’s pizza chesapeake” has addressed pivotal features of building and sustaining a profitable meals service enterprise. Parts starting from menu specialization and regional sourcing to neighborhood integration and operational effectivity have been examined intimately. These ideas collectively contribute to model recognition, buyer loyalty, and total market competitiveness inside the Chesapeake area.
Sustained success necessitates steady adaptation to evolving shopper preferences and market dynamics. A dedication to service high quality, proactive engagement with the area people, and strategic utilization of digital platforms are important for guaranteeing long-term viability. Future development hinges on the flexibility to combine these methods successfully and reply adeptly to the altering calls for of the Chesapeake market.
