Using the corrugated cardboard container generally used for takeout meals supply as a floor for advertising and marketing communications represents a singular promoting channel. An area pizzeria may, for instance, characteristic a coupon for a close-by automobile wash on the lid of its containers, reaching a doubtlessly receptive viewers throughout a meal event.
This method gives an economical methodology for companies to attach with shoppers inside a focused geographic space. The promoting placement advantages from a captive viewers throughout consumption, rising the probability of message retention. Traditionally, this type of advertising and marketing has supplied native companies, particularly, with an accessible avenue for promotion and model consciousness, typically complementing different, extra conventional promoting methods.
