The time period identifies a advertising and marketing technique the place pizza is obtainable at a dramatically lowered value, often one cent, usually as a part of a promotional marketing campaign. This deeply discounted value level is commonly contingent upon assembly particular buy necessities or being provided for a restricted time. For instance, a buyer may obtain a “cent pizza” with the acquisition of a full-priced pizza or a beverage.
Providing pizza at this minimal price can generate vital buyer curiosity and improve general gross sales quantity. It capabilities as a strong loss chief, drawing in clients who might then buy different, higher-margin gadgets. Traditionally, this method aligns with different loss-leader ways used throughout varied industries to stimulate demand and construct model consciousness. The perceived worth provided by such a promotion is a serious driver of its success.
