The phrase refers to a well known purveyor of Chicago-style pizza talked about in The New York Occasions, typically utilizing a much less formal title than its official company title. This type of identification could be employed for brevity or to replicate frequent utilization. For instance, a reference to “Lou Malnati’s” as an alternative of “Lou Malnati’s Pizzeria” might be thought of an occasion of this casual naming conference.
The apply of using shortened or colloquial names in information publications serves a number of functions. It enhances readability by avoiding cumbersome authorized titles, will increase relatability by mirroring on a regular basis language, and implicitly acknowledges the model recognition already established within the public consciousness. This method is especially efficient when discussing companies with sturdy regional identities or well known manufacturers. Understanding how established manufacturers are referenced supplies perception into the media’s method to addressing companies, significantly in main publications.
