A selected sequence of characters gives a discount within the worth of menu gadgets or different incentives at a selected restaurant chain. For instance, one may enter “SAVE15” throughout on-line checkout to obtain 15% off an order.
These alphanumeric strings incentivize patronage, notably amongst value-conscious shoppers. Traditionally, printed coupons had been the first technique for providing such reductions; nonetheless, with the rise of e-commerce and digital advertising and marketing, distinctive codes have turn into a dominant technique for monitoring and distributing gives.