The idea entails a culinary promotion the place a particular pizza selection is highlighted for an outlined interval, usually one month. This featured pizza is usually a novel creation, incorporating seasonal components or modern taste combos. For instance, a restaurant may provide a fig and prosciutto pizza because the featured providing throughout the autumn months.
This advertising and marketing technique gives a number of benefits to each the institution and the shopper. For the enterprise, it fosters creativity amongst kitchen employees, encourages repeat visits by providing novelty, and might drive gross sales throughout historically slower durations. Clients profit from the chance to pattern ingenious pizzas, usually at a promotional value, increasing their palate and eating expertise. Traditionally, any such promotion has been a profitable technique for eating places to check new recipes and gauge buyer preferences earlier than completely including objects to the menu.
