Attire branded with a preferred pizza chain’s emblem, supplied via numerous retail channels, constitutes a section of the broader merchandising business. These things, usually bearing the corporate’s identify or incorporating model imagery, are sometimes acquired by customers for functions akin to model affiliation, as souvenirs, or as trend statements. The supply of those items varies relying on vendor and present promotions.
The supply of such merchandise presents a number of benefits. It offers the corporate with a further income stream past its core meals gross sales. Moreover, it acts as a type of promoting, rising model visibility and recall amongst present and potential clients. Traditionally, the follow of providing branded merchandise has been employed by firms throughout numerous sectors as a way to reinforce model loyalty and market presence. The existence of a secondary market for these things demonstrates an elevated stage of client engagement.
